BP’s Brand Strategy Coaching

What is BP’s focus on brand strategy coaching for small business owners?
BP Business Coaching’s goal for its brand strategy coaching services is to teach and hold accountable small business owners to a branding plan that can be implemented in their organization confidently. The brand strategy coach and the client will assess numerous branding elements to develop a business strategy that will help build the organization’s marketplace position strategically.
BP’s brand strategy coaching services are perfect for small business owners who:
– Are just starting who want to create their branding with a brand development professional. – Has a business, but never put any thought into their branding. – Has a business, but wants to re-evaluate their branding from the bottom up with a brand development professional. – Has a business, but wants to improve their branding better to enhance their marketplace position. – Has a business, but feels like they’re missing foundational brand elements that are crucial to their branding, marketing, advertising, and business success.

BP’s brand strategy coaching services are perfect for small business owners who:
– Are just starting who want to create their branding with a brand development professional. – Has a business, but never put any thought into their branding. – Has a business, but wants to re-evaluate their branding from the bottom up with a brand development professional. – Has a business, but wants to improve their branding better to enhance their marketplace position. – Has a business, but feels like they’re missing foundational brand elements that are crucial to their branding, marketing, advertising, and business success.
BP’s Brand Strategy Coaching Process

1

30-Minute Discovery Session We will decide if BP Business Coaching and your business will make a great partnership

2

Client chooses the right brand strategy coaching package that fits their organizational needs and branding desires (before the first session)

3

BP’s Brand Strategy Coaching Welcome Packet and Assessments will be sent to the client (before the first session)

4

First Session 1. Create S.M.A.R.T. goals from the assessment results 2. Create a strategic brand plan of action 3. Set up all future coaching sessions with milestones to accomplish based on the strategic action plan

5

Every other session (besides the final one) A. Assess milestone success B. Assess strengths and weaknesses from the strategic action to the current date C. Create a goal with objectives to strive to reach by the end of the session D. Discovery client takeaways E. Client self-assigns a task or to-do list based on conversation and to improve the strengths and weaknesses of the strategic action plan

6

Conclusion Session A. Assess strengths and weaknesses from the entire strategic action plan 2. Client assesses personal strengths and weaknesses throughout the entire strategic plan 3. Create a new S.M.A.R.T. goal to implement
Book a 30-Minute Brand Strategy Coaching Discovery Session Today!
Why do small business owners hire a branding coach for brand strategy coaching?

Has no clue how to integrate their branding with their business strategy cohesively.

Benefits of coaching: Create a branding plan that encompasses all of the brand elements together in a synergetic manner to try to give its customers, target audience, and fans a specific felt sentiment towards your business and all of its endeavors.

Unclear on how to improve their branding to make it more appealing.

Benefits of coaching: Improve the organization’s brand elements to be more appealing to their current customers, target audience, and fans.

Doesn’t know how to make their brand story resonate with their audience.

Benefits of coaching: Assess and improve the current brand story of how it resonates with their current customers, target audience, and fans.

Unclear who or how to market and advertise to those who are naturally have a liking to your brand, products, and/or services.

Benefits of coaching: Define characteristics of a unique group of people that you can market and advertise to that would be most interested in your products and/or services (defining your unique buying tribe).

Does not know or unclear how to improve their marketplace position.

Benefits of coaching: Assess, improve, or pivot products and/or services when and where necessary to enhance the organization’s market place position.

Unfocused or unclear vision, mission, and values in their organization.

Benefits of coaching: Strive to incorporated the organization’s values, mission, and vision in the workplace each day.

Unclear of their current customers, potential clients’, or fans perspectives to better their business.

Benefits of coaching: Conduct market research on the current or future products and/or services to understand the perspectives of their current customers, target audience, and fans.

Does not have or unclear on how to improve their organization’s taglines, unique sales proposition, unique value proposition, and elevator speeches to promote and use in their networking, marketing and advertising.

Benefits of coaching: Assess and improve the organization’s taglines, unique sales proposition, unique value proposition, and elevator speeches.

Unclear or not sure how to use continously use psychological aspects that go into branding in every touchpoint of their business.

Benefits of coaching: Use psychological aspects that go into branding continuously in every touchpoint the organization’s current customer, target audience and fans come into contact with.

Their organization have a disconnect with their local community, target audience, and/or potential clients.

Benefits of coaching: Continuously connecting and building value within their network, and with current customers, target audience, and fans in a strategic way.

Has no clue how to integrate their branding with their business strategy cohesively.

Benefits of coaching: Create a branding plan that encompasses all of the brand elements together in a synergetic manner to try to give its customers, target audience, and fans a specific felt sentiment towards your business and all of its endeavors.

Unfocused or unclear vision, mission, and values in their organization.

Benefits of coaching: Strive to incorporated the organization’s values, mission, and vision in the workplace each day.

Unclear on how to improve their branding to make it more appealing.

Benefits of coaching: Improve the organization’s brand elements to be more appealing to their current customers, target audience, and fans.

Does not know or unclear how to improve their marketplace position.

Benefits of coaching: Assess, improve, or pivot products and/or services when and where necessary to enhance the organization’s market place position.

Does not have or unclear on how to improve their organization’s taglines, unique sales proposition, unique value proposition, and elevator speeches to promote and use in their networking, marketing and advertising.

Benefits of coaching: Assess and improve the organization’s taglines, unique sales proposition, unique value proposition, and elevator speeches.

Doesn’t know how to make their brand story resonate with their audience.

Benefits of coaching: Assess and improve the current brand story of how it resonates with their current customers, target audience, and fans.

Unclear who or how to market and advertise to those who are naturally have a liking to your brand, products, and/or services.

Benefits of coaching: Define characteristics of a unique group of people that you can market and advertise to that would be most interested in your products and/or services (defining your unique buying tribe).

Unclear of their current customers, potential clients’, or fans perspectives to better their business.

Benefits of coaching: Conduct market research on the current or future products and/or services to understand the perspectives of their current customers, target audience, and fans.

Unclear or not sure how to use continously use psychological aspects that go into branding in every touchpoint of their business.

Benefits of coaching: Use psychological aspects that go into branding continuously in every touchpoint the organization’s current customer, target audience and fans come into contact with.

Their organization have a disconnect with their local community, target audience, and/or potential clients.

Benefits of coaching: Continuously connecting and building value within their network, and with current customers, target audience, and fans in a strategic way.

Select the right brand strategy coaching package for your small business

Brand Strategy Coaching